Skip to contentSkip to footer

Schema for site type in layout.tsx file.

{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "Organization",
      "@id": "https://coolr.dev/#organization",
      "name": "Coolr",
      "alternateName": "We Are Coolr",
      "url": "https://coolr.dev/",
      "logo": {
        "@type": "ImageObject",
        "url": "https://www.datocms-assets.com/234763/1674738432-favicon.png",
        "contentUrl": "https://www.datocms-assets.com/234763/1674738432-favicon.png",
        "width": 512,
        "height": 512
      },
      "image": {
        "@type": "ImageObject",
        "url": "https://www.datocms-assets.com/234763/1791291136-coolr-share.png",
        "width": 1200,
        "height": 630
      },
      "description": "Coolr is an independent, social-first agency built to create the modern-day water-cooler moments that shape culture in the digital age.",
      "email": "karen@wearecoolr.com",
      "address": {
        "@type": "PostalAddress",
        "streetAddress": "6th Floor, The Bower, 211 Old St",
        "addressLocality": "London",
        "addressRegion": "Greater London",
        "addressCountry": "GB",
        "postalCode": "EC1V 9NR"
      },
      "sameAs": [
        "https://www.instagram.com/wearecoolr",
        "https://x.com/wearecoolr",
        "https://www.linkedin.com/company/wearecoolr"
      ],
      "contactPoint": {
        "@type": "ContactPoint",
        "contactType": "General Enquiries",
        "email": "karen@wearecoolr.com",
        "areaServed": "GB",
        "availableLanguage": "English"
      }
    },
    {
      "@type": "WebSite",
      "@id": "https://coolr.dev/#website",
      "url": "https://coolr.dev/",
      "name": "Coolr",
      "alternateName": "We Are Coolr",
      "publisher": {
        "@type": "Organization",
        "@id": "https://coolr.dev/#organization"
      }
    }
  ]
}

Schema for article type in page.tsx file.

{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "BreadcrumbList",
      "@id": "https://coolr.dev/thinking/water-coolr-rob-mayhew#breadcrumb",
      "itemListElement": [
        {
          "@type": "ListItem",
          "position": 1,
          "name": "Home",
          "item": "https://coolr.dev/"
        },
        {
          "@type": "ListItem",
          "position": 2,
          "name": "Thinking",
          "item": "https://coolr.dev/thinking"
        },
        {
          "@type": "ListItem",
          "position": 3,
          "name": "Join us at the water coolr with Rob Mayhew",
          "item": "https://coolr.dev/thinking/water-coolr-rob-mayhew"
        }
      ]
    },
    {
      "@type": "WebPage",
      "@id": "https://coolr.dev/thinking/water-coolr-rob-mayhew#webpage",
      "url": "https://coolr.dev/thinking/water-coolr-rob-mayhew",
      "name": "Join us at the water coolr with Rob Mayhew",
      "description": "Coolr is an independent, social-first agency built to create the modern-day water-cooler moments that shape culture in the digital age.",
      "primaryImageOfPage": {
        "@type": "ImageObject",
        "url": "https://www.datocms-assets.com/234763/1791291136-coolr-share.png?auto=format&fit=max&w=1200",
        "contentUrl": "https://www.datocms-assets.com/234763/1791291136-coolr-share.png?auto=format&fit=max&w=1200",
        "width": "1200",
        "height": "630"
      },
      "image": {
        "@type": "ImageObject",
        "url": "https://www.datocms-assets.com/234763/1791291136-coolr-share.png?auto=format&fit=max&w=1200",
        "contentUrl": "https://www.datocms-assets.com/234763/1791291136-coolr-share.png?auto=format&fit=max&w=1200",
        "width": "1200",
        "height": "630"
      },
      "isPartOf": {
        "@type": "WebSite",
        "@id": "https://coolr.dev/#website"
      },
      "mainEntity": {
        "@id": "https://coolr.dev/thinking/water-coolr-rob-mayhew#article"
      },
      "publisher": {
        "@type": "Organization",
        "@id": "https://coolr.dev/#organization"
      },
      "breadcrumb": {
        "@id": "https://coolr.dev/thinking/water-coolr-rob-mayhew#breadcrumb"
      },
      "datePublished": "2026-09-21T17:53:49.000Z",
      "dateModified": "2026-09-25T09:43:11.000Z"
    },
    {
      "@type": "BlogPosting",
      "@id": "https://coolr.dev/thinking/water-coolr-rob-mayhew#article",
      "url": "https://coolr.dev/thinking/water-coolr-rob-mayhew",
      "headline": "Join us at the water coolr with Rob Mayhew",
      "description": "Comedian and creator Rob Mayhew shares his journey from agency life to TikTok stardom",
      "image": {
        "@type": "ImageObject",
        "url": "https://www.datocms-assets.com/234763/1790060712-post-thumb-image-podcast-cutout-093ed3be.jpg",
        "contentUrl": "https://www.datocms-assets.com/234763/1790060712-post-thumb-image-podcast-cutout-093ed3be.jpg",
        "width": 640,
        "height": 360,
        "description": "Join us at the Water Coolr podcast episode three with Rob Mayhew"
      },
      "datePublished": "2026-03-05T00:00:00.000Z",
      "dateModified": "2026-09-25T09:43:11.000Z",
      "author": {
        "@type": "Person",
        "name": "Adam Clyne",
        "jobTitle": "Founder & CEO",
        "image": {
          "@type": "ImageObject",
          "url": "https://www.datocms-assets.com/234763/1790060596-frame-462-frame-459-team-1-43d01d9a.jpg",
          "contentUrl": "https://www.datocms-assets.com/234763/1790060596-frame-462-frame-459-team-1-43d01d9a.jpg",
          "width": 500,
          "height": 750,
          "description": "Two colleagues looking at a tablet"
        }
      },
      "publisher": {
        "@type": "Organization",
        "@id": "https://coolr.dev/#organization"
      },
      "articleSection": "Podcast",
      "timeRequired": "PT35M",
      "isPartOf": {
        "@type": "WebSite",
        "@id": "https://coolr.dev/#website"
      },
      "mainEntityOfPage": {
        "@id": "https://coolr.dev/thinking/water-coolr-rob-mayhew#webpage"
      }
    }
  ]
}

Join us at the water coolr with Rob Mayhew

Comedian and creator Rob Mayhew shares his journey from agency life to TikTok stardom

Two colleagues looking at a tablet

Adam Clyne

35 min read

Rob Mayhew built an audience of millions by making fun of the industry he used to work in. In this episode he joins us at the water coolr to talk about the agency life that inspired the sketches, the moment things went viral and why most brands are still terrible at working with creators.