Skip to contentSkip to footer

Schema for site type in layout.tsx file.

{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "Organization",
      "@id": "https://coolr.dev/#organization",
      "name": "Coolr",
      "alternateName": "We Are Coolr",
      "url": "https://coolr.dev/",
      "logo": {
        "@type": "ImageObject",
        "url": "https://www.datocms-assets.com/234763/1674738432-favicon.png",
        "contentUrl": "https://www.datocms-assets.com/234763/1674738432-favicon.png",
        "width": 512,
        "height": 512
      },
      "image": {
        "@type": "ImageObject",
        "url": "https://www.datocms-assets.com/234763/1791291136-coolr-share.png",
        "width": 1200,
        "height": 630
      },
      "description": "Coolr is an independent, social-first agency built to create the modern-day water-cooler moments that shape culture in the digital age.",
      "email": "karen@wearecoolr.com",
      "address": {
        "@type": "PostalAddress",
        "streetAddress": "6th Floor, The Bower, 211 Old St",
        "addressLocality": "London",
        "addressRegion": "Greater London",
        "addressCountry": "GB",
        "postalCode": "EC1V 9NR"
      },
      "sameAs": [
        "https://www.instagram.com/wearecoolr",
        "https://x.com/wearecoolr",
        "https://www.linkedin.com/company/wearecoolr"
      ],
      "contactPoint": {
        "@type": "ContactPoint",
        "contactType": "General Enquiries",
        "email": "karen@wearecoolr.com",
        "areaServed": "GB",
        "availableLanguage": "English"
      }
    },
    {
      "@type": "WebSite",
      "@id": "https://coolr.dev/#website",
      "url": "https://coolr.dev/",
      "name": "Coolr",
      "alternateName": "We Are Coolr",
      "publisher": {
        "@type": "Organization",
        "@id": "https://coolr.dev/#organization"
      }
    }
  ]
}

Schema for page type in page.tsx file.

{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "BreadcrumbList",
      "@id": "https://coolr.dev/work/deliveroo-danny-dyer#breadcrumb",
      "itemListElement": [
        {
          "@type": "ListItem",
          "position": 1,
          "name": "Home",
          "item": "https://coolr.dev/"
        },
        {
          "@type": "ListItem",
          "position": 2,
          "name": "Danny Dyer is a tosser",
          "item": "https://coolr.dev/work/deliveroo-danny-dyer"
        }
      ]
    },
    {
      "@type": "WebPage",
      "@id": "https://coolr.dev/work/deliveroo-danny-dyer#webpage",
      "url": "https://coolr.dev/work/deliveroo-danny-dyer",
      "name": "Danny Dyer is a tosser",
      "description": "Coolr is an independent, social-first agency built to create the modern-day water-cooler moments that shape culture in the digital age.",
      "primaryImageOfPage": {
        "@type": "ImageObject",
        "url": "https://www.datocms-assets.com/234763/1790060487-case-study-carousel-frame-476-case-3d0a13a1.jpg?auto=format&fit=max&w=1200",
        "contentUrl": "https://www.datocms-assets.com/234763/1790060487-case-study-carousel-frame-476-case-3d0a13a1.jpg?auto=format&fit=max&w=1200",
        "width": "1080",
        "height": "1920"
      },
      "image": {
        "@type": "ImageObject",
        "url": "https://www.datocms-assets.com/234763/1790060487-case-study-carousel-frame-476-case-3d0a13a1.jpg?auto=format&fit=max&w=1200",
        "contentUrl": "https://www.datocms-assets.com/234763/1790060487-case-study-carousel-frame-476-case-3d0a13a1.jpg?auto=format&fit=max&w=1200",
        "width": "1080",
        "height": "1920"
      },
      "isPartOf": {
        "@type": "WebSite",
        "@id": "https://coolr.dev/#website"
      },
      "publisher": {
        "@type": "Organization",
        "@id": "https://coolr.dev/#organization"
      },
      "breadcrumb": {
        "@id": "https://coolr.dev/work/deliveroo-danny-dyer#breadcrumb"
      },
      "datePublished": "2026-09-21T17:51:24.000Z",
      "dateModified": "2026-09-28T13:38:59.000Z"
    }
  ]
}
Danny Dyer pointing at his Proud To Be A Tosser apron for Deliveroo

Danny Dyer is a tosser

30m+

YouTube ad impressions

3m

Meta impressions

35m+

Views

68.3k

Organic Instagram views

3.8%

Engagement rate

Deliveroo challenged us to turn a purely functional brief into something people would actually want to watch. The task was simple on paper — push groceries on the platform over summer — but inherently uninspiring in a season dominated by high-energy, lifestyle-led advertising.

Client
Deliveroo
Service
Social, Influence
Industry
Food & drink
Danny Dyer in a Proud To Be A Tosser apron tossing a salad for Deliveroo

Ask

Drive grocery orders over summer by making a functional message people actually wanted to watch.

Idea

We partnered with Danny Dyer to celebrate the overlooked heroes of the BBQ — the sides and salads. Leaning into his unmistakable humour, we transformed Deliveroo's Freshness Promise into entertainment-first content that felt native to social.

Scale

A cross-platform campaign spanning YouTube, Instagram and Meta, combining paid media with organic creator content. The campaign held attention, with nearly 50% of viewers watching beyond halfway and the hero cut delivering the campaign's highest CTR.

The Takeaway

Entertainment beats interruption. When branded content earns attention, performance follows.

Sapien eros tincidunt ullamcorper cubilia in aptent suspendisse eget

Danny Dyer inspecting a lettuce with a magnifying glass
Coolr has become my go-to partner for social; from helping set our global strategic direction to leading some of our biggest social-first activations.
Aman MatharuGlobal Director – Digital Transformation Marketing Capability, PepsiCo

More work

View all work